Resumen:
Based on fragmentally preserved sources as well as existing literature related to the topic (especially regional historiography, art history and historic preservation), the present study sets Marian plague columns into a broader context. Through the comparison of two minor East-Bohemian towns of a comparable population, it follows the factors playing a significant role in the creation of complex Baroque sculptural compositions. At the same time, it aims to identify the functions that the sculptures were to fulfi l through their position in the public space. In this sense the study is inspired by the classic essay by Peter Burke called Conspicuous consumption in seventeenth-century Italy, which considers “the consumption” to be a specifi c form of communication. The composition of Marian plague columns can be perceived as an undeniable form of communication. From multiple perspectives, the article documents the key determinants, which are sometimes rather surprising, infl uencing the choice of partial components of the sculptural compositions as well as their overall impression – the communicative intention. Both Marian plague columns, to this day the most important monuments decorating the public space of the towns in question, are therefore approached in an interdisciplinary way especially in the context of the history of the towns, their manors and the East-Bohemian region. Therefore, the religious situation of both towns and their surroundings is not overlooked either. With regard to the fact that Jaroměř and Polička have been royal dowry towns, the Marian plague columns also refl ect the relation to the Bohemian queen, which is expressed verbally as inscriptions on them. In particular, the artwork in Polička and the events related to its creation importantly signalize the “conspicuous consumption”.
