Abstract:
Comprehensive understanding of the destination perception by its visitors represents one of the key prerequisites of professional destination management on its both strategic and tactical level. This study continues in previous research focused on the analysis of the perception of different landscape types of the Czech Republic, zooming this time on the perception of the landscape of the Bohemian Paradise destination. The emphasis is put on the understanding of manifestations of genius loci and the exogenous factors in the landscape perception. The participant´s observation of visitors’ behaviour, evaluation of their spontaneous discussions and comments, structured interviews and introspection supplemented by recordings of exogenous factors represented methods used to get an insight into the perception of landscape and genius loci manifestation in the selected research localities. The qualitative research strategy in the form of pilot research led to the confirmation of suitability of applied methods and to the formulation of the preliminary hypotheses of the future quantitative research. The findings of this pilot research indicate the correctness of the assumption of the exogenous factors (weather, daytimes and seasons of the year) influence on the landscape perception as well as the manifestation of the genius loci perceived by the majority of visitors.
