Word Formation in American English Political Advertising

Abstract

Currently, election political advertising, which is one of the most important areas of the advertising industry, performs persuasive and suggestive functions. Particular attention is paid to the political slogan, the effectiveness of which is enhanced by the use of figures of speech that facilitate the perception of the information embedded in them. Speaking about the forms of political communication, one should pay special attention to political advertising as such an aspect of it, which especially actively uses all the possibilities of the language. The task of the study was to clarify the linguistic features of the texts of English-language political advertising.