NON-FINANCIAL INDICATORS IN THE VALUATION PROCESS – CURRENT TRENDS

Abstract

This article is motivated by the needs to make non-fi nancial indicators more accessible to and clearer for both general public and experts, especially because of the rapid expansion of nonfi nancial indicators and a complete absence of publications that would cover this topic. The main aim of this article is to emphasize the growing infl uence and contribution of the nonfi nancial indicators related to social and environmental changes in society, which has a signifi cant impact on individual companies. Furthermore, the purpose of this study is to defi ne the key terms and show how they relate to the non-fi nancial indicators. The article also aims to describe the importance and the use of the non-fi nancial indicators and defi ne the future development in the non-fi nancial indicators. Measuring the non-fi nancial indicators of a company is a new practice. The need to include the non-fi nancial aspects in the business’s evaluation has forced economic development, during which the environment has become highly unstable and characterized by global competition and rapid technological progress. The economy has turned into a very tough competitive environment. Even for the purpose of valuing an enterprise, it is not enough to compare its activities only from one point of view. The fi nancial indicators themselves seem insuffi cient, mainly because they are largely historical and may not be enough for the analysis of the future development. The contribution of this paper is primarily the determination of the non-fi nancial indicators and their infl uence on society and companies. Non-fi nancial indicators are compared to the fi nancial indicators, as it is so far insuffi ciently addressed topic. Systems of evaluating the performance of companies based on a combination of indicators (fi nancial and non-fi nancial) could become a tool for managing and enforcing a corporate strategy in the short term and especially long term.