The Effect of a Face on Packaging from the Perspective of Marketing Communication with Older Consumers
| dc.conference.date | 2019 | en_US |
| dc.conference.part | 1 | en_US |
| dc.conference.proceedingstitle | Proceedings of the international scientific conference Hradec Economic Days 2019 part I. | en_US |
| dc.conference.title | Hradec Economic Days 2019 | en_US |
| dc.contributor.author | Jerzyk, Ewa | |
| dc.contributor.author | Wawrzynkiewicz, Natalia | |
| dc.contributor.editor | Maresova, Petra | |
| dc.contributor.editor | Jedlicka, Pavel | |
| dc.contributor.editor | Soukal, Ivan | |
| dc.date.accessioned | 2019-12-08T18:40:18Z | |
| dc.date.available | 2019-12-08T18:40:18Z | |
| dc.format.epage | 356 | en_US |
| dc.format.spage | 348 | en_US |
| dc.identifier.doi | 10.36689/uhk/hed/2019-01-034 | |
| dc.identifier.isbn | 9788074357350 | |
| dc.identifier.issn | 24646067 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12603/114 | |
| dc.publisher | University of Hradec Kralove | |
| dc.relation.ispartofseries | Hradec Economic Days;9 | |
| dc.relation.volume | 9 | |
| dc.title | The Effect of a Face on Packaging from the Perspective of Marketing Communication with Older Consumers | en_US |