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Eye-Tracking in Consumer Behaviour Research: A Systematic Review of Marketing Stimuli and

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dc.conference.date2026
dc.conference.part1
dc.conference.proceedingstitleProceedings of the international scientific conference Hradec Economic Days 2026
dc.conference.titleHradec Economic Days 2026
dc.contributor.authorTirchyn, Liuba
dc.contributor.authorRotenbornová, Jana
dc.contributor.authorRotenbornová, Lucie
dc.contributor.editorKrál, Martin
dc.contributor.editorMarešová, Petra
dc.contributor.editorFirlej, Krzysztof
dc.contributor.editorSoukal, Ivan
dc.date.accessioned2026-05-06T11:44:27Z
dc.date.available2026-05-06T11:44:27Z
dc.date.issued2026
dc.format.epage308
dc.format.spage297
dc.identifier.doi10.36689/uhk/hed/2026-01-026
dc.identifier.isbn978-80-7435-966-8
dc.identifier.issn2464-6067
dc.identifier.urihttp://hdl.handle.net/20.500.12603/2592
dc.publisherUniversity of Hradec Kralove
dc.relation.ispartofseriesHradec Economic Days; 16
dc.relation.volume16
dc.rights.accessOpen Access
dc.rights.licenseCC BY
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.titleEye-Tracking in Consumer Behaviour Research: A Systematic Review of Marketing Stimuli and
dc.typeArticle

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HED - Hradec Economic Days 2026