Twitter Followers of Canadian Political and Health Authorities during the COVID-19 Pandemic: What Are Their Activity and Interests?

Abstract

I examined the use of Twitter during the COVID-19 pandemic to find out how many Twitter users started to follow relevant Canadian political and health authorities, and I investigated their activity and interests. To this end, I analyzed 398,037 Twitter accounts. The results reveal that the Twitter accounts of relevant authorities gained a significant number of new Twitter followers during the pandemic. The Twitter users who joined during the pandemic were rather passive; they tweeted and liked fewer tweets than Twitter users who registered in the months prior to the pandemic. They also chose to follow Twitter accounts predominantly related to news, politics and governmental agencies. These findings suggest that during the pandemic, numerous information-seeking citizens joined Twitter for the purpose of obtaining information about public health matters, which in turn suggests that authorities should incorporate Twitter into their information dissemination tools, especially during emergencies, to meet the public demand for information.