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Analysis of Marketing Communication Tools and Brand Building of Family Business in Terms of International Environment – Case Study

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dc.conference.date2022
dc.conference.part1
dc.conference.proceedingstitleProceedings of the international scientific conference Hradec Economic Days 2022
dc.conference.titleHradec Economic Days 2022
dc.contributor.authorBeran, Vojtěch
dc.contributor.editorMaci, Jan
dc.contributor.editorMaresova, Petra
dc.contributor.editorFirlej, Krzysztof
dc.contributor.editorSoukal, Ivan
dc.date.accessioned2022-07-25T15:44:38Z
dc.date.available2022-07-25T15:44:38Z
dc.date.issued2022
dc.format.epage90
dc.format.spage79
dc.identifier.doi10.36689/uhk/hed/2022-01-008
dc.identifier.isbn9788074358555
dc.identifier.issn24646067
dc.identifier.urihttp://hdl.handle.net/20.500.12603/623
dc.publisherUniversity of Hradec Kralove
dc.relation.ispartofseriesHradec Economic Days;12
dc.relation.volume12
dc.rights.accessOpen Access
dc.rights.licenseCC BY
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.titleAnalysis of Marketing Communication Tools and Brand Building of Family Business in Terms of International Environment – Case Study

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HED - Hradec Economic Days 2022