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Differences in Attitude Towards Ethical Shopping between Generations X, Y and Z in a Marketing Communication Context
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| dc.rights.license | CC BY | |
| dc.contributor.author | Šálková, Daniela | |
| dc.contributor.author | Procházková, Radka | |
| dc.contributor.author | Kučírková, Kristýna | |
| dc.contributor.editor | Maci, Jan | |
| dc.contributor.editor | Maresova, Petra | |
| dc.contributor.editor | Firlej, Krzysztof | |
| dc.contributor.editor | Soukal, Ivan | |
| dc.date.accessioned | 2023-05-26T09:45:36Z | |
| dc.date.available | 2023-05-26T09:45:36Z | |
| dc.date.issued | 2023 | |
| dc.identifier.isbn | 9788074359019 | |
| dc.identifier.issn | 24646067 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12603/776 | |
| dc.publisher | University of Hradec Kralove | |
| dc.relation.ispartofseries | Hradec Economic Days;13 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.title | Differences in Attitude Towards Ethical Shopping between Generations X, Y and Z in a Marketing Communication Context | |
| dc.identifier.doi | 10.36689/uhk/hed/2023-01-064 | |
| dc.conference.date | 2023 | |
| dc.conference.part | 1 | |
| dc.conference.proceedingstitle | Proceedings of the international scientific conference Hradec Economic Days 2023 | |
| dc.conference.title | Hradec Economic Days 2023 | |
| dc.format.epage | 689 | |
| dc.format.spage | 678 | |
| dc.relation.volume | 13 | |
| dc.rights.access | Open Access |
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Excepté là où spécifié autrement, la license de ce document est décrite en tant que CC BY