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Differences in Attitude Towards Ethical Shopping between Generations X, Y and Z in a Marketing Communication Context

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dc.rights.license CC BY
dc.contributor.author Šálková, Daniela
dc.contributor.author Procházková, Radka
dc.contributor.author Kučírková, Kristýna
dc.contributor.editor Maci, Jan
dc.contributor.editor Maresova, Petra
dc.contributor.editor Firlej, Krzysztof
dc.contributor.editor Soukal, Ivan
dc.date.accessioned 2023-05-26T09:45:36Z
dc.date.available 2023-05-26T09:45:36Z
dc.date.issued 2023
dc.identifier.isbn 9788074359019
dc.identifier.issn 24646067
dc.identifier.uri http://hdl.handle.net/20.500.12603/776
dc.publisher University of Hradec Kralove
dc.relation.ispartofseries Hradec Economic Days;13
dc.rights.uri http://creativecommons.org/licenses/by/4.0/
dc.title Differences in Attitude Towards Ethical Shopping between Generations X, Y and Z in a Marketing Communication Context
dc.identifier.doi 10.36689/uhk/hed/2023-01-064
dc.conference.date 2023
dc.conference.part 1
dc.conference.proceedingstitle Proceedings of the international scientific conference Hradec Economic Days 2023
dc.conference.title Hradec Economic Days 2023
dc.format.epage 689
dc.format.spage 678
dc.relation.volume 13
dc.rights.access Open Access


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