Differences in Attitude Towards Ethical Shopping between Generations X, Y and Z in a Marketing Communication Context

Šálková, Daniela; Procházková, Radka; Kučírková, Kristýna

dc.rights.license	CC BY
dc.contributor.author	Šálková, Daniela
dc.contributor.author	Procházková, Radka
dc.contributor.author	Kučírková, Kristýna
dc.contributor.editor	Maci, Jan
dc.contributor.editor	Maresova, Petra
dc.contributor.editor	Firlej, Krzysztof
dc.contributor.editor	Soukal, Ivan
dc.date.accessioned	2023-05-26T09:45:36Z
dc.date.available	2023-05-26T09:45:36Z
dc.date.issued	2023
dc.identifier.isbn	9788074359019
dc.identifier.issn	24646067
dc.identifier.uri	http://hdl.handle.net/20.500.12603/776
dc.publisher	University of Hradec Kralove
dc.relation.ispartofseries	Hradec Economic Days;13
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.title	Differences in Attitude Towards Ethical Shopping between Generations X, Y and Z in a Marketing Communication Context
dc.identifier.doi	10.36689/uhk/hed/2023-01-064
dc.conference.date	2023
dc.conference.part	1
dc.conference.proceedingstitle	Proceedings of the international scientific conference Hradec Economic Days 2023
dc.conference.title	Hradec Economic Days 2023
dc.format.epage	689
dc.format.spage	678
dc.relation.volume	13
dc.rights.access	Open Access