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Analysis of Marketing Communication Tools and Brand Building of Family Business in Terms of International Environment – Case Study

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dc.rights.license CC BY
dc.contributor.author Beran, Vojtěch
dc.contributor.editor Maci, Jan
dc.contributor.editor Maresova, Petra
dc.contributor.editor Firlej, Krzysztof
dc.contributor.editor Soukal, Ivan
dc.date.accessioned 2022-07-25T15:44:38Z
dc.date.available 2022-07-25T15:44:38Z
dc.date.issued 2022
dc.identifier.isbn 9788074358555
dc.identifier.issn 24646067
dc.identifier.uri http://hdl.handle.net/20.500.12603/623
dc.publisher University of Hradec Kralove
dc.relation.ispartofseries Hradec Economic Days;12
dc.rights.uri http://creativecommons.org/licenses/by/4.0/
dc.title Analysis of Marketing Communication Tools and Brand Building of Family Business in Terms of International Environment – Case Study
dc.identifier.doi 10.36689/uhk/hed/2022-01-008
dc.conference.date 2022
dc.conference.part 1
dc.conference.proceedingstitle Proceedings of the international scientific conference Hradec Economic Days 2022
dc.conference.title Hradec Economic Days 2022
dc.format.epage 90
dc.format.spage 79
dc.relation.volume 12
dc.rights.access Open Access


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