Analysis of Marketing Communication Tools and Brand Building of Family Business in Terms of International Environment – Case Study

Beran, Vojtěch

dc.rights.license	CC BY
dc.contributor.author	Beran, Vojtěch
dc.contributor.editor	Maci, Jan
dc.contributor.editor	Maresova, Petra
dc.contributor.editor	Firlej, Krzysztof
dc.contributor.editor	Soukal, Ivan
dc.date.accessioned	2022-07-25T15:44:38Z
dc.date.available	2022-07-25T15:44:38Z
dc.date.issued	2022
dc.identifier.isbn	9788074358555
dc.identifier.issn	24646067
dc.identifier.uri	http://hdl.handle.net/20.500.12603/623
dc.publisher	University of Hradec Kralove
dc.relation.ispartofseries	Hradec Economic Days;12
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.title	Analysis of Marketing Communication Tools and Brand Building of Family Business in Terms of International Environment – Case Study
dc.identifier.doi	10.36689/uhk/hed/2022-01-008
dc.conference.date	2022
dc.conference.part	1
dc.conference.proceedingstitle	Proceedings of the international scientific conference Hradec Economic Days 2022
dc.conference.title	Hradec Economic Days 2022
dc.format.epage	90
dc.format.spage	79
dc.relation.volume	12
dc.rights.access	Open Access