The Use of PR Tools and Analysis of Their Effectiveness as Viewed by Managers of Czech Chemical Companies

Jelinkova, Martina; Lostakova, Hana; Machacková, Katerina

dc.rights.license	CC BY
dc.contributor.author	Jelinkova, Martina
dc.contributor.author	Lostakova, Hana
dc.contributor.author	Machacková, Katerina
dc.contributor.editor	Maci, Jan
dc.contributor.editor	Maresova, Petra
dc.contributor.editor	Firlej, Krzysztof
dc.contributor.editor	Soukal, Ivan
dc.date.accessioned	2021-04-16T13:02:24Z
dc.date.available	2021-04-16T13:02:24Z
dc.date.issued	2021
dc.identifier.isbn	9788074358227
dc.identifier.issn	24646067
dc.identifier.uri	http://hdl.handle.net/20.500.12603/508
dc.publisher	University of Hradec Kralove
dc.relation.ispartofseries	Hradec Economic Days;11
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.title	The Use of PR Tools and Analysis of Their Effectiveness as Viewed by Managers of Czech Chemical Companies
dc.identifier.doi	10.36689/uhk/hed/2021-01-030
dc.conference.date	2021
dc.conference.part	1
dc.conference.proceedingstitle	Proceedings of the international scientific conference Hradec Economic Days 2021
dc.conference.title	Hradec Economic Days 2021
dc.format.epage	308
dc.format.spage	297
dc.relation.volume	11
dc.rights.access	Open Access