Digitální knihovna UHK
New Trends in Product Placement Strategies - Case of Instagram
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| dc.rights.license | CC BY | |
| dc.contributor.author | Pavlicek, Antonin | |
| dc.contributor.author | Syrovátková, Jana | |
| dc.contributor.editor | Marešová, Petra | |
| dc.contributor.editor | Jedlicka, Pavel | |
| dc.contributor.editor | Firlej, Krzysztof | |
| dc.contributor.editor | Soukal, Ivan | |
| dc.date.accessioned | 2020-03-31T22:04:40Z | |
| dc.date.available | 2020-03-31T22:04:40Z | |
| dc.date.issued | 2020 | |
| dc.identifier.isbn | 9788074357763 | en_US |
| dc.identifier.issn | 24646067 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12603/267 | |
| dc.publisher | University of Hradec Kralove | en_US |
| dc.relation.ispartofseries | Hradec Economic Days;10 | |
| dc.title | New Trends in Product Placement Strategies - Case of Instagram | en_US |
| dc.identifier.doi | 10.36689/uhk/hed/2020-01-066 | en_US |
| dc.conference.date | 2020 | en_US |
| dc.conference.part | 1 | en_US |
| dc.conference.proceedingstitle | Proceedings of the international scientific conference Hradec Economic Days 2020 | en_US |
| dc.conference.title | Hradec Economic Days 2020 | en_US |
| dc.format.epage | 592 | en_US |
| dc.format.spage | 582 | en_US |
| dc.relation.volume | 10 | |
| dc.rights.access | Open Access |
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HED - Hradec Economic Days 2020
Konference Hradec Economic Days 2020