Eye-Tracking in Consumer Behaviour Research: A Systematic Review of Marketing Stimuli and

Tirchyn, Liuba; Rotenbornová, Jana; Rotenbornová, Lucie

dc.rights.license	CC BY
dc.contributor.author	Tirchyn, Liuba
dc.contributor.author	Rotenbornová, Jana
dc.contributor.author	Rotenbornová, Lucie
dc.contributor.editor	Král, Martin
dc.contributor.editor	Marešová, Petra
dc.contributor.editor	Firlej, Krzysztof
dc.contributor.editor	Soukal, Ivan
dc.date.accessioned	2026-05-06T11:44:27Z
dc.date.available	2026-05-06T11:44:27Z
dc.date.issued	2026
dc.identifier.isbn	978-80-7435-966-8
dc.identifier.issn	2464-6067
dc.identifier.uri	http://hdl.handle.net/20.500.12603/2592
dc.publisher	University of Hradec Kralove
dc.relation.ispartofseries	Hradec Economic Days; 16
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.title	Eye-Tracking in Consumer Behaviour Research: A Systematic Review of Marketing Stimuli and
dc.type	Article
dc.identifier.doi	10.36689/uhk/hed/2026-01-026
dc.conference.date	2026
dc.conference.part	1
dc.conference.proceedingstitle	Proceedings of the international scientific conference Hradec Economic Days 2026
dc.conference.title	Hradec Economic Days 2026
dc.format.epage	308
dc.format.spage	297
dc.relation.volume	16
dc.rights.access	Open Access