The Effect of a Face on Packaging from the Perspective of Marketing Communication with Older Consumers

Jerzyk, Ewa; Wawrzynkiewicz, Natalia

dc.contributor.author	Jerzyk, Ewa
dc.contributor.author	Wawrzynkiewicz, Natalia
dc.contributor.editor	Maresova, Petra
dc.contributor.editor	Jedlicka, Pavel
dc.contributor.editor	Soukal, Ivan
dc.date.accessioned	2019-12-08T18:40:18Z
dc.date.available	2019-12-08T18:40:18Z
dc.identifier.isbn	9788074357350	en_US
dc.identifier.issn	24646067	en_US
dc.identifier.uri	http://hdl.handle.net/20.500.12603/114
dc.publisher	University of Hradec Kralove	en_US
dc.relation.ispartofseries	Hradec Economic Days;9
dc.title	The Effect of a Face on Packaging from the Perspective of Marketing Communication with Older Consumers	en_US
dc.identifier.doi	10.36689/uhk/hed/2019-01-034	en_US
dc.conference.date	2019	en_US
dc.conference.part	1	en_US
dc.conference.proceedingstitle	Proceedings of the international scientific conference Hradec Economic Days 2019 part I.	en_US
dc.conference.title	Hradec Economic Days 2019	en_US
dc.format.epage	356	en_US
dc.format.spage	348	en_US
dc.relation.volume	9