Dawi, Norazryana Mat; Hwang, Ha Jin; Jalil, Nasir Abdul; Marešová, Petra; Namazi, Hamidreza
(SAGE PUBLICATIONS INC, 2024)
The COVID-19 pandemic has changed consumers' purchasing behavior from contact to intact consumerism. By integrating the protection motivation theory and the theory of planned behavior, this study investigates factors that ...