The omnipresence of risk prevails in almost every aspect of human life. Individuals and societal factors are pivotal in the decision-making process to judge acceptability and tolerability of risk. Tolerability of risk (ToR) ...

Extant empirical studies have predominantly focused on the nexus between working capital management (WCM) and corporate profitability. While there is a dearth of literature on the nexus between WCM and a firm’s risk, the ...

Research in the field of online advertising has focused on the effect of in-stream ads on viewers’ attitudes and intentions to purchase. However, little is known regarding the crucial role of viewer’s control in terms of ...

This study examined the effects of information literacy (IL) on entrepreneurial intention and entrepreneurial skills among business students in Sargodha, Pakistan. A quantitative research design was employed along with a ...

This research constructs a model to examine knowledge sharing (KS) within Pakistan’s pharmaceutical sector and its impact on innovation, as well as operational performance (OP) and non-financial performance (NFP), with ...

Objective: The provision of healthcare facilities remains high on the manifesto of various political parties in Pakistan and healthcare spending has witnessed a significant surge in the last two decades that is expected ...

The influence of market sentiments on the bankruptcy risk propensity of firms has been extensively explored in the literature. However, less attention has been paid to whether the corporate life cycle plays any role in ...