Chung, Xin Lin; Yasmin, Fakhra; Haider, Syed Arslan; Sinnappan, Punitha; Poulová, Petra; Baskaran, Shathees; Tehseen, Shehnaz; Idris, Izian
(Taylor & Francis, 2025)
The live-streaming commerce is a new chapter in sales that offers brands and retailers enormous scope for creating value. This approach is reshaping how businesses connect with their audiences by opening up exciting ...